Role
Main Designer
Timeline
1 Month (2018)
Platforms
iOS, Android, Web
Background
The store bundles project focused on revamping the Zoosk store to allow users to purchase a bundled subscription. The goal was to clearly explain the benefits of each plan and make comparison effortless for users.
Project
Goals
- ↳ Revamp the Zoosk store architecture.
- ↳ Clearly communicate plan benefits.
- ↳ Reduce purchasing friction globally.
Interface
Clarity & Comparison
Previously, users struggled to understand the value proposition of different tiers. By introducing a clearer comparison system on both mobile and web, we simplified the decision-making process for millions of users.
