UX/UI Designer
Conversion Optimization
Figma, React
Testing headlines and variants is often a technical hurdle for marketing teams. I designed this platform to bridge that gap, creating a 3-step setup flow that empowers teams to launch tests in minutes while providing clear, visual feedback on performance.
- ↳ Lower the barrier for test creation.
- ↳ Visualize conversion deltas instantly.
- ↳ Manage traffic distribution intuitively.
The 3-Step Creation Flow
By breaking down the test configuration into three logical steps—Definition, Goal Selection, and Variant Assignment—we minimized cognitive load and avoided configuration errors.
Real-time Performance
The analytics view prioritizes the conversion rate delta. Using clear status indicators (Live vs Offline) and calculated lift, users can determine winners with statistical confidence quickly.
System Architecture
Beyond simple testing, the platform manages complex traffic routing and multi-variant comparisons across different environments, ensuring that every design decision is backed by aggregate data.
