SponsorPulse Case Study

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Project Background:

  • SponsorPulse is a sponsorship intelligence platform that provides advertisers with data and information on sponsorship properties in order to make profitable sponsorship decisions. The data comes from across 750 different properties and spans multiple different areas, such as sports, music, lifestyle, charity and more.

My Role and Timeline:

  • This project started in December of 2018. I was the I am the lead designer on this project. I also act a product manager for SponsorPulse as I'm responsible for creating weekly sprint user stories and tasks.



The Challenge

  • With almost 50 years in the industry, IMI International has conducted 40,000+ evaluations for leading brands globally. They've amassed incredible data on consumer trends and behavior, and for the first time, wanted to offer their insight through a SaaS platform.

    IMI approached me with the idea to create SponsorPulse, a premier insights platform for the global sponsorship industry. They needed a strategic partner to guide them through the process of building their first ever digital product and launching an MVP—all within a few months.

The MVP Outcome

  • Within three months, we designed and built a desktop and mobile responsive MVP for SponsorPulse. The platform enables brands and agencies to search and filter for their best sponsorship opportunities.

The Process

  • Beginning with many unknowns, I gathered context through discovery sessions—learning about the target audience, sponsorships landscape, as well as the client's expectations. Through design workshops, I worked closely with the IMI team to wireframe and scope out the product. We developed a brand guideline for SponsorPulse, which served as a visual guide for designing the platform.

    I also worked closely with the developer on this project early on to understand technical constraints and capabilities from the data that the client had provided.

    From these sessions, we had a clear vision of what to deliver within the next 3 months.

    To stay focused on the objective, we needed to push back on lower priority features that did not contribute to the goals we’ve established.

    We kept our team small and focused: With one designer, one product manager and one developer, we were able to build out the entire MVP.

Weekly Sprints and Continued Product Evolution

  • After completion of the MVP in early January 2019 I continued to engage with IMI on a weekly sprint basis to iterate and improve on SponsorPulse. 

  • As strategic partners, we're actively evaluating users through looking at analytics and using tools such as Fullstory to catch shortfalls in the product. 

  • We’re in communication with the client several times a week for sprint planning, product roadmap discussions, and data syncs.

This means the products continues to evolve on a weekly basis with new features and optimizations being added in.

I work with the client IMI to prioritize features based on their internal roadmap. I then translate those features into designs and specs that can be technically implemented in code. 

“We’ve had the privilege of working with Dami and his team on the planning, development and launch of a first-of-its-kind SaaS insight product to evolve the global sponsorship industry. They’ve been strategic partners every step of the way through branding, UX/UI design, development and implementation, always focusing on what’s best for the long-term good of the product. They’re professional, focused and committed to our collective success and doing whatever it takes to get there.”

— Adam Mitchell, VP Global Sponsorships at IMI