Jun 2023 — Present
Founder
OpenStyle — Toronto
Creative software tools for the next billion vibe coders. Created uidesign.ai, a Figma plugin with over 80k installs and 500 organic weekly users.
May 2023 — Jun 2023
Founding Designer
Second — Remote
Defined the initial design language and user experience for an AI-powered code migration platform.
Apr 2022 — Apr 2023
Senior Product Designer
Uiflow — Remote
Led design for core app builder platform, focusing on Information Architecture revamps and the development of the Rio Design System. Managed user research cycles to define the high-level roadmap.
Sep 2020 — Dec 2021
Lead Product Designer
SponsorPulse — Toronto
Managed UI/UX, brand, and marketing as the Lead Product Designer. Successfully rebranded the application and launched a subscription model, resulting in a 5x user growth and hitting $1.5M revenue goals ahead of schedule.
Jun 2019 — Aug 2020
Founder & Consultant
Pearl&York Design Agency
Directing end-to-end design for startups and e-commerce brands. Specialized in zero-to-one mobile apps, conversion optimization, and brand identity systems that facilitate rapid growth.
Feb 2018 — May 2019
Co-Founder
TomYum — Toronto
Design agency based out of Toronto.
Scaled a boutique studio to $50k MRR with a core team of 10. Partnered with RBC Ventures and Chef’s Plate to deliver high-fidelity digital transformation projects.
Jan 2017 — Jan 2018
Lead Product Designer
Leade.rs — SF / Remote
Defined the visual language and UX architecture for a global speaker marketplace across iOS and Web. Collaborated directly with engineering to launch the initial MVP.
Jul 2015 — Dec 2016
Product Designer
Zoosk Inc. — San Francisco
Designed interfaces for iOS, Android, and Web serving millions of weekly users. Implemented a revenue-driving addons system and reduced churn by 30% through optimized workflow redesigns.