Contractor Onboarding - Client Connections

Overview

Client Connections is a web application that connects contractors with job opportunities. Contractors are able to view jobs, set up job alerts and create a personalized profile.

Starting Point

The initial application had functionality for contractors to create profiles but the user experience was not the first priority when the application was developed.

Define the core problem

After identifying a critical point where a large number of users could be creating profiles from, the team and I worked on hypothesizing possible solutions to increase conversion.

Next step: hypothesize possible solutions

After identifying a critical point where a large number of users could be creating profiles from, the team and I worked on hypothesizing possible solutions to increase conversion.



Landing page redesign

One of the solutions we came up with was to include the option for new users to create a profile on the landing page. We found from competitive research that other similar talent community websites that this was an effective method. Although this doesn't directly impact the job application funnel - globally in the application we highlighted social sign up options. Social sign up options such as LinkedIn and Facebook allow new users to sign up without having to input their details manually.

Job apply solicitation

One of the design improvements I suggested was to include a solicitation for job applicants to create a profile with the information included in their job application. The solicitation is a simple checkbox positioned near the confirmation CTA button.

Post job application solicitation

In the previous implementation there was a solicitation asking job applicants to create a profile after applying for a job. That implementation didn't seem to improve conversion. My thinking is that is the case because of a lack of personalization. Since the job applicant has provided their name and contact details, there is an opportunity to include that information in the solicitation screen.

Improved onboarding flow

Client Connections is a web application that connects contractors with job opportunities. Contractors are able to view jobs, set up job alerts and create a personalized profile. On the other end companies and employers are able to view job applicants in a dashboard that generates a talent network for employers.



Other Projects

Lively v2 Redesign

iOS
UI Design
Interaction Design

Lively is a video dating app launched by Zoosk. I worked on designing the v2 of Lively.