Create design experiences for 3 new add ons that give Zoosk users new "super powers" and help the company gain new revenue streams. The addons: Read Receipts, Invisible Mode and Premium Messaging
I was the main designer on this project and I worked closely with our brand designer on visuals and icons. The project timeline was 1 month.
Prior to the project starting there was already one addon for sale: Premium Messaging. And a previous designer had already designed a store experience to sell the addon.
A Responsive Store Experience
After creating wireframes of what I wanted the store experience to look and feel like I then moved on to creating some high fidelity design mockups. Some of the thought that went into the designs include making each addon distinguishable and making the store experience feel friendly to the end user.
Prototyping the purchasing interaction was the next thing I did. I wanted to ensure that when a user added an addon to their cart that there was immediate feedback but the other addons remain visible as well.
After creating some intial mockups I decided to work with the Zoosk brand designer on defining addon colors and iconography. The initial mockups in my opinion were too colorful and had too much going on at once. The finalized mockups for the store focused on mininal color outside of the addon icon on mobile phone and on tablet had very light colors until the user had added the addon to the cart.